Cutex Hydrating Cuticle Oil, Formulated with Vitamin E & Sweet Almond Oil, (13.6ml) for Dry, Brittle & Rough Nails, Almond Scent, Dermatologist Tested

Product Information

Dedicated Cutex manicure salons were also into the United States, starting with Chicago in 1935, something Cutex had only previously done in London and Paris. In 1937, Northam Warren also built a fully equipped manicure salon in its research and development arm to help test new products. Cutex (American and Puerto-Rican) sold to GTCR Golder Rauner II, LLC, a private equity investment firm and becomes part of Prestige Brands. For now I’d like to touch upon budgeting. Setting yourself a budget before getting too deeply involved in your shopping online is one of the best pieces of advice we can give. It’s very important to do this, because it’s all too easy to get carried away and choosing a product that offers those little extra features but spending a lot more than we could or should have spent.

Natural goes with all costumes but best with bright colors—red, blue, bright green, purple, orange, yellow.

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The rich, conditioning blend of alpha-hydroxy-acids gently sloughs away rough, ragged cuticles to leave behind softer, more beautiful hands and nails. Above: 1934 Cutex Color Selector counter display. The base was moulded plastic, surmounted by a finger rest. Over the finger rest was a disk which contained transparent nail shaped sections of the six Cutex colours – the Clear shade not being included. By pushing a button on the rest and rotating the disk, the customer could see how each shade looked on their finger. As customers became more familiar with the product, the tone of Cutex advertising shifted from educational towards messages about the importance of having well-manicured hands, followed by product endorsements from actresses and society women, a tactic J. Walter Thompson also used to promote Pond’s.

The ingredients are the most important part,” says Julie Kandalec, a nail artist in New York City. “You should make sure the ingredients have molecules that are small enough to penetrate the skin (versus something with a large molecule that just sits on top and doesn't actually help).” The new Cutex Liquid Polish … is of just the right consistency to flow evenly and pleasantly over the nails from the tiny camel’s-hair brush with which it is applied. It dries instantly, and leaves a charming rose-petal finish that retains its brilliant lustre for at least a week. And, best of all, when you wish to renew it, no special “remover” is required. You simply use another application of the polish, and wipe it off. Cuticle Comfort:“[A] salve for the relief of lacerated, dry or irritated cuticle, hang-nails and brittle finger nails, both cooling and healing.”Cutex along with other Northam Warren brands – such as Galzo, Odorono and Peggy Sage – were sold to Chesebrough-Pond’s on December 30, 1960 but the new owners were unable to do much to improve the fortunes of Cutex nor did Unilever which acquired Chesebrough-Pond’s in 1986. Most cuticle oils have a small trace of acetate, so if your skin is easily irritated, be sure to read over all the ingredients,” adds Gregory Littley, co-founder of natural nail color brand PÄRDĒ Beauty.