Rubicon Spring Pineapple Passion, Sparkling Spring Water with Real Fruit Juice & Natural Flavours, Only 15 Calories, 12 x 500 ml Multipack Bottles
About this deal
We’re confident that our two new tropical Rubicon products will provide incremental sales opportunities for retailers, particularly as we head into the peak summer sales period where Rubicon sales more than double*1.”
Tesco Groceries Flavoured Energy Drinks - Tesco Groceries
Dare yourself to take on your next challenge with Rubicon RAW. Three delicious flavours containing a hit of caffeine, real fruit juices and B Vitamins. You get the number 20, which practically means if you drink 20 litres of rubicon juice. You would have drunk 1 litre of alcohol with it. In 2021, Rubicon launched an energy drinks range, called Rubicon Raw Energy. It was launched in three flavours, orange & mango, raspberry & blueberry and cherry & pomegranate.  In 2022, an apple & guava flavour was released.  In 2023, pineapple & passionfruit was added to the range.Shoppers are looking for a wider range of flavours in the Soft Drinks category, our two new Rubicon products meet that need perfectly. Both have high concept appeal with our core target audience of 16-34 year olds, providing retailers with a huge opportunity to engage shoppers with interesting flavours that create excitement and boost their soft drinks sales.” I do understand your evidence that these "alcoholic flavourings" that are not "off dates or grapes" are not "impure". And because they can never lead to intoxication, eve if you drink as much as you can.
Rubicon - AG Barr
Rubicon Exotic Fruit Juice Drinks - mango, passionfruit, lychee, guava, guanabana, coconut water, orange, rose syrup, pineapple & coconut, tropical fruit The new Rubicon Raspberry & Pineapple Sparkling and Rubicon Spring Pineapple Passion provide refreshing taste experiences with a fruity twist by tapping into the trending fruit flavours that shoppers are increasingly looking for.The new Rubicon Spring Pineapple Passion from the UK’s number one flavoured sparkling water brand *3,has been created to engage shoppers at the water fixture in store with a new flavour choice. Shoppers have been increasingly switching into flavoured sparkling water from plain water since the start of the pandemic, presenting an opportunity for retailers to use flavour innovation to adjust their offering and meet consumer needs. Carbonated Water, Sugar, Guava Juice From Concentrate (4%), Acid (Malic Acid), Flavourings, Stabilisers (Gellan Gum, Pectin), Sweetener (Sucralose), Preservative (Sodium Benzoate), Colour (Lycopene). Rubicon Raspberry & Pineapple Sparkling, the first soft drink in the UK to combine raspberry and pineapple, performed exceptionally well in research. The sensational new mash up with an on-trend fruity twist, was identified as ‘’distinctively fruity’’ by 80% of taste testers*2.
Rubicon Spring Pineapple Passion Flavoured Sparkling Spring
We believe the world is an amazing place full of life, colour and cultures for us all to discover. Life is enriched beyond measure when we embrace new experiences and travel the path less easily followed. Adrian Troy, Marketing Director at A.G. Barr, says: “Taste remains the number one motivation for shoppers to choose a soft drink, and traditional flavours alone aren’t meeting all consumer needs anymore, new flavour combinations are driving the growth.Rubicon Exotic Juices ( Rubicon Food Products Limited) is a beverage manufacturer with headquarters in Richmond Hill, Ontario, Canada and Milton Keynes, United Kingdom. It was founded in the United Kingdom in 1981. The company specializes in producing juice drinks from exotic fruits, and produces energy drinks. The company is owned by A.G. Barr.